About Me
I am a Graphic Designer and Illustrator with experience in vector and hand-rendered illustration, typesetting, video editing, and website design.
My education in design began when I was enrolled in a media arts program in Miami, Florida where I studied Commercial Art for four years. While in that program, I created works using primarily hand-rendered techniques in airbrush, pen and ink, graphite and colored pencil.
I went on to study Graphic Design at the University of Florida where I learned more about digital design utilizing vector graphic and image editing software. I often combine vector design with hand-rendered techniques to create works with more traditional commercial art characteristics and appeal.
My work includes Season and Playoff ticket page designs for the Miami Heat, poster designs for special events such as the Orange Bowl Parade and the Calle Ocho Festival in South Florida, as well as logo designs for various organizations.
Graphic Design
Library Program Promotional Posters
Objective: Create posters to promote library programming.
Top Left: Poster for a state-focused lecture series.
Top Center: Poster for a lecture on state paleontology.
Top Right: Poster for a horror franchise-themed escape room.
Bottom Left: Poster for a meet the author program.
Bottom Center: Poster for a science fiction-themed escape room.
Bottom Right: Poster for a meet the author program.
Marion County Jamboree T-shirt Design 2024
Objective: Create t-shirt design for the Marion County Jamboree, a county fundraiser to benefit three charities, the United Way, March of Dimes, and the American Heart Association.
Designs were submitted to Marion County Human Resources and voted on by all county departments.
T-shirts were sold in the month leading up to the event and all proceeds went to charities.
Axis360 Application Promotional Flyers
Objective: Create posters in LibraryAware to promote Axis360, an app for browsing, checking out, and reading ebooks or listening to eAudiobooks. Flyers are on display at all Marion County Public Library locations.
Top Left: Axis360 flyer to promote books for children K-5th grade.
Bottom Left: Axis360 flyer to promote books for teens 9th-12th grade.
Right: Axis360 flyer to promote books for children 6th-8th grade.
Marion County Jamboree T-shirt Design 2021
Objective: Create t-shirt design for the Marion County Jamboree, a county fundraiser to benefit three charities, the United Way, March of Dimes, and the American Heart Association.
Designs were submitted to Marion County Tourism Development and voted on by all county departments.
T-shirts were sold in the week leading up to the event and all proceeds went to charities.
Library Program Promotional Posters
Objective: Create posters to promote children’s library programming.
Top Left: Poster for an after-school origami program.
Top Center: Poster for a quilting-themed program.
Top Right: Poster for a program featuring the Civil Air Patrol.
Bottom Left: Poster for a month-long program with Dr. Seuss-themed activities.
Bottom Center: Poster for a winter program with a circus theme.
Bottom Right: Poster for the a program featuring live animals from a local rescue facility.
AIGA Artopia
Objective: Create a poster design for AIGA Miami’s Artopia Event to successfully convey the message of the event by representing the many facets of the arts, including visual and performing art.
Poster design created in Adobe Illustrator using bold outlines and bright colors to create a dynamic composition of objects representing the different art fields in an ideal town setting.
Jazz Tribute Poster
Objective: Design a poster to celebrate jazz by paying tribute to the celebrated musician Miles Davis.
Poster design created in Adobe Photoshop using the scan of an acrylic painting with applied filters and added text. The design contains bold, jagged shapes of blue hues that come together to form visual elements pertaining to the music genre. The text was arranged in the negative space to flow in the opposite direction of the instrument to balance the composition.
Music Tribute Poster
Objective: Create a poster design to celebrate the music and talent of singer and songwriter Carole King.
Poster design was created in Adobe Photoshop with the scan of a photograph with applied filters and added text. The design contains the image of an origami umbrella created with the sheetmusic of one of the musician’s songs. The name of the musician was added in a typeface chosen to remain consistent with title typeface on the sheet music.
Logo Design
Objective: Create unique and dynamic branding for an organization or company.
Top Left: Logo for ScaFla Ocala, a scavenger hunt hosted by a local theatre.
Top Right: Logo for Spinning Wheel Yarn Shop
Center Left: Logo for Yearling Trail Hike event
Center Right: Logo for the Florida Association for Theatre Education (FATE)
Bottom Left: Logo for Chai, chai again tea shop
Bottom Right: Logo for Stanton Memorial Baptist Church to celebrate 100th Anniversary
Culinary Festival Poster
Objective: Create a poster design for the Ocala Culinary Festival, an annual event celebrating local culinary talent.
Poster design created in Adobe Illustrator using bold outlines and bright colors to create a dynamic representation of objects related to culinary arts juxtaposed with imagery represeting the city of Ocala. Imagery was chosen to represent Downtown Ocala’s unique architectural and landscaping elements as well as incorporate culinary imagery that would convey the overall theme of the event. The color scheme chosen was based on colors found on client website to create continuity between the event and the organization’s established branding.
Illustration
Vector Illustration
Objective: Create subject illustrations in Adobe Illustrator using distinct lines, shapes and fields of color to create an accurate presentation of a given subject.
Left: Sandhill cranes
Top Right: 1957 Chevy
Bottom Right: Succulent
Color schemes were developed using colors initially selected from the reference photos and adjusted to fit the subject of the illustration. The typeface for the Chevy illustration was chosen for its retro styling to match the classic car theme of the illustration.
Celebrity Portraits
Objective: Create portraits of celebrities.
Drawn in Adobe Illustrator using distinct shapes and fields of color to develop an accurate portrait of Leonard Nimoy and Carole King.
The Leonard Nimoy portrait is a more realistic presentation of the actor, so the color scheme was selected based on the reference photo.
The Carole King portrait utilized music-inspired shapes in the composition as well as a more creative color scheme of bold, cool colors to better represent her musical style.
Web Design
Honey Co-Op Website
Objective: Develop and design a web page for the Rainbow Springs Honey Company, a beekeeper cooperative that offers a variety of quality bee products in-store and online.
Typefaces were selected and iconography was developed in a hand-rendered organic style, and icons were created to represent the basic elements of beekeeping and products produced by the craft. The color scheme was chosen to emphasize the natural aspects of the company.
Nature Hike Website
Objective: Design a website for the Yearling Trail Hike, an event commemorating the 125th Anniversary of Marjorie Kinnan Rawlings Birthday.
Created in WordPress, this website offers details about the event, including location and schedule, along with background information explaining its significance. A shop page provides merchandise related to the event.
A Yearling Trail logo and icons were developed and imagery was selected to provide details about the Yearling Trail, including its history and significance to the creation of the book and film.
Tea Shop Website
Objective: Design identity and website for the Chai, Chai Again tea shop.
Created in WordPress, this website offers details about the store, including the tea types it carries as well as tea accessories. A contact page section provides shop location specifics along with hours of operation and email.
Copyright © 2024 – Amy Heath Creative – Silver Springs, Florida